Loudoun County’s version of the Reston Town Center was a mound of dirt seven years ago and a small arrangement of four buildings five years ago. Now a cluster of more than a dozen buildings that house close to 100 shops and restaurants, One Loudoun is still far from completion, just as its #NotDoneYet hashtag suggests.
The 40-acre One Loudoun downtown area opened its first businesses in 2013 and is now at 95 percent capacity of its 470,000 square feet of retail space, featuring about 20 restaurants and bars like Matchbox, Uncle Julio’s and Bar Louie, and about 60 retail storefronts like the Alamo Drafthouse Cinema, Barnes & Noble, and Trader Joe’s. The center also features the Upper West at One Loudoun neighborhood—104 townhomes being built by Miller & Smith that feature up to 4,300 square feet of space each, along with individual 400-square-foot rooftop pied-à-terres—and the 24-townhome Uptown Row development.
In the mix is also the soon-to-open City Tap Kitchen & Craft and The Lost Fox Hideaway, as well as a rebranded World of Beer that’s now called Jefferson Ale House and Kettler’s Vyne apartment community that will bring in nearly 400 residential units along with thousands more square feet of retail space to the northern section of the center.
One Loudoun’s two newest dining attractions will open in the former 12,604-square-foot Hail & Hog Kitchen and Tap location at the corner of Exchange and Thorndike Streets, with City Tap on the first floor and The Lost Fox upstairs where there’s an indoor-outdoor bar and patio.
It will be City Tap’s ninth location, with two already operating in Washington, DC. While its food will blend the chef’s personal expertise with regional traditions to create dishes like Cajun-style shrimp and grits and tangy whipped ricotta, its beer will come in the forms of IPAs, Berliner Weisses, fruited wheats and barrel-aged stouts that are “rich with variety and variation,” according to the website.
“It seems like a really good, cool experience—we’re really excited about them coming,” said Lindsay Petak, the senior marketing and business development manager for RPAI, the company that manages One Loudoun’s downtown retail space. “We want them to open as soon as possible.”
Just a few blocks down Exchange Street is World of Beer, or the restaurant and bar formerly known by that name. There, in the 5,000-square-foot corner space, yet another ale house concept is taking hold of Loudoun—this one named for the nation’s third president.
Although the World of Beer signs are still mounted to the sides of the building, Jefferson Ale House will become more apparent in the coming weeks and will host Service Industry Night on Mondays, live interactive trivia on Tuesdays, Burger Day on Wednesdays, Taco Day on Thursdays, live music from 8 p.m. to 1 a.m. on Fridays and Saturdays and brunch served on Saturdays and Sundays.
The rebrand follows suit with rebrands of the World of Beer locations in Reston Town Center, Fairfax Corner and Ballston, which were rebranded to Crafthouse in 2017. It also follows on the tails of the openings of multiple ale houses in Loudoun, including The Bungalow Alehouse in Ashburn last month.
Even more noticeable of a change in the center is the construction of the Vyne apartments, being done by the Kettler real estate development company between Endicott Drive and Sprague Drive.
Expected to open in spring 2021, that project will bring in a 378 one- and two-bedroom residential unit apartment community with a standalone clubhouse, a rooftop terrace, a co-working space and resident lounges, among other amenities. It will also add more than 22,000 square feet of street-level retail space along two blocks and 550 parking spaces, which will supplement the combined 1,218 parking spaces that the center’s two parking garages already provide.
Adjacent to Vyne is the 1.2-acre lot where Hilton Hotels & Resorts is slated to build its TRU by Hilton, a new type of hotel that is “vibrant, affordable and young at heart” and “energetic, yet relaxing and comfortable,” according to its website. The modern hotel chain features larger lobbies, 24/7 markets and collaborative workspaces.
The center will soon see a Muse Wine Bar and an express-sized location for The Pit Stop BBQ—the same vendor that operates in the Cascades Marketplace commercial center and the Gilbert’s Corner Market on weekends. Petak said that popup would open in the former B Doughnut site by the end of the month.
Petak said that RPAI is also bringing more events to One Loudoun. Those include the addition of two outdoor movie nights this fall and, in October, a Halloween-themed pet event, similar to the Pet Fiesta that the Reston Town Center held in May, and the 44th annual Virginia Wine Festival.
Petak said the drive behind those additions is “to really be able to give more to the community.”
“We want to be able to add more, just do more,” she said.