Loudoun United, The National Announce Marketing Partnership; Jerseys Unveiled

Soccer fans crowded into The National’s Black Olive Bar and Grill in Lansdowne on Saturday night to get the first look at the jerseys that will be worn by their hometown team. Loudoun United will kick off its inaugural season next week in Nashville.

The National has signed on as the team’s jersey sponsor and the team uniforms display the conference center’s logo.

“In soccer there isn’t a more highly sought-after opportunity than the front of jersey partner as it essentially takes on the identity of the club. We couldn’t think of a better, local partner to embark on this historic first-of-its-kind journey in Loudoun County,” Loudoun United FC Chief Operating Officer Adam Behnke said. “We are extremely proud to wear their name across the country to represent The National. They provide the best quality service, accommodations and standard that any organization would be lucky to have.”

The National also will serve as “Home of Loudoun United” and will host the visiting teams, youth teams, and guests of events taking place at the Loudoun United Stadium during 2019. The National will also offer an overnight stay package for soccer fans attending home games.

       “The National Conference Center is thrilled to be teaming with Loudoun United as their Official Hospitality Partner,” said Vice President and General Manager Geoff Lawson. “Being the home to Loudoun’s first professional soccer team will allow us to work closely with this community leader and provide a relaxing home base for players, coaches, and fans. We look forward to seeing many of you after games and cheering the team on in the Black Olive during away games.”

During Friday’s event, fans also got to meet Loudoun United players, including goalkeeper Calle Brown, a Loudoun County High School graduate; and top DC United draft pick Shinya Kadono.

Loudoun United opens the USL Championship season against Nashville SC on Saturday night. The team isn’t scheduled to play a home game until May 19 and it won’t play at its still-under-construction stadium at Bolen Park south of Leesburg before Aug. 9.

Shinya Kadono, the top draft pick of DC United, displays the new Loudoun United uniform the forward will be wearing this season.
Loudoun United goalkeeper Calle Brown shows off team’s jersey during a special event March 1 at The National.

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