Two area nonprofits, a regional youth sports operation and a former National Football League MVP have expressed interest in taking over all or part of the operations of the Fireman’s Field sports complex from the Town of Purcellville.
The Town Council solicited proposals of interest in March, as part of its efforts to generate more revenue from town-owned properties. The 13-acres complex, which includes the Bush Tabernacle, a baseball stadium, the Haske Field youth ball diamond and the Dillon Woods picnic area, was acquired by the town in 2008. The town charges a 3.5-cent real estate surtax to pay for the purchase, with about $2 million in principal outstanding.
Town leaders said the responses confirmed there is an opportunity to turn operations over to a third party. The next step will be the issuance of a formal request for proposals, expected to go out this summer. The Town Council will discuss the options in more detail at its meeting Tuesday night.
Responding to the initial request of interest were:
Play to Win. Led by President Chris R. Bourassa, PTW operates the Evergreen Sportsplex outdoor sports and entertainment facility near Leesburg, the Fairfax Athletic Center in Annandale, and the Prince William Athletic Center in Woodbridge. It proposed a revenue sharing contract with the town. PTW would manage the operations of the entire complex, including event planning and sponsorship creations.
Purcellville Teen Center Inc. The nonprofit currently manages the Bush Tabernacle and proposes to continue in that role. It does not want to manage operations outside of that building, but would continue supporting the town’s Signature Events at Fireman’s Field, including the Music and Arts Festival, Wine and Food Festival, and the Loudoun Grown Expo.
Lifeview Real Estate LLC. The Purcellville-based company is owned by Shaun Alexander, the former Seattle Seahawks and Washington Redskins running back who moved to town two years ago with his wife and nine children. Lifeview would operate and manage the entire Fireman’s Field complex under a $5,000 monthly lease with the company paying all cost associated with operation and maintenance of the complex or the town paying the company $225,000 annually to run the complex and taking 50 percent of the operational profits. With an expanded events schedule and increased sponsorships, Lifeview projects gross annual revenues of more than $860,000.
ECHO. The Loudoun nonprofit, which provides jobs to disabled residents, has proposed teaming up with the town or a selected vendor—preliminary talks have taken place with Play To Win—to take over the maintenance and upkeep of the complex, including set up and break down, ticketing, concessions, etc. for events.